-Is responsible for realizing local sales results vs. targets set by HQ for the responsible channels
-Executes general pricing, promotional pricing and trade margins within guidelines and pricing bandwidths.
-Applies centrally defined Sales / Customer Strategy and Segmentation to local markets.
-Supports Key Account Management in the development of the account planning for named Key Accounts.
-Defines account planning, prioritization of initiatives and negotiation approach for local key accounts, and monitors progress on account plan.
-Is accountable for negotiation and contracting with all local accounts, including trade allowances and other contractual conditions, within the constraints of central guidelines and bandwidths on pricing, trade allowances and customer selection criteria.
-Defines and monitors trade spend per customer and provides forecasting information on pricing and trade spend to the central organization. Flags exceptions and pro-actively asks for central approval to manage deals outside of the defined bandwidth.
-Provides input for shopper insights and strategy, promotion guidelines & POS display standards and deploys trade marketing strategy towards customers. Plans and develops local promotions and tracks promotion effectiveness.
-Provides input to AOP process.
-Explore new business opportunity both in Ka and GT
REQUIRED EXPERIENCE & COMPETENCIES
Education Master degree, MBA preferred
Experience Must have: -5-8 years’ experience in the FMCG industry.
-Proved sales experience in modern trade is a plus.
-Good data sensitivity and proficient in using EXCEL
-Good analytical and communication skill
-Entrepreneurial spirit for new business development
- Financial skills for overall business management
- Preferably with people management skill
-Ability to manage a changing workload in a dynamic deadline-driven changing environment.
-Demonstrated drive, confidence and risk taking.
-Experience in working in a complex corporate structure.
-Proven ability to anticipate needs and initiate action.