Major Responsibilities and Objectives:

• Assit Office Marketing Manager to plan and implement the marketing initiatives to enhance Swire Properties Office Portfolio’s brand positioning and awareness in Chinese Mainland, focusing on four main pillars including branding, customer engagement, digital experience and sustainability development.
• Develop and execute marketing campaigns focused on sustainability initiatives, showcasing Swire Properties’ commitment to sustainability development.
• Collaborate with internal and external stakeholders to promote sustainable practices and achievements.
• Create compelling content that communicates our value proposition to business clients, including case studies, whitepapers, blog posts, and social media updates.
• Plan, organize and participate in industry summits, conferences and forums to enhance office portfolios visibility and establish Swire Properties’ office solutions as a thought leader in the industry.
• Create targeted B2B marketing strategies to attract and engage potential corporate tenants and partners.
• Support individual portfolios’ annual marketing plan implementation and new project’s marketing work in preparation period.
• Assist in conducting office market research to identify trends, customer needs, and competitive landscape. Use insights to support marketing strategies.
• Work closely with the Office Portfolio Team to align marketing efforts with business objectives.
• Ensure consistent brand messaging and positioning across all marketing materials and channels.
• Assist in monitoring and analyzing the performance of marketing campaigns using key metrics and KPIs. Provide regular reports and recommendations for improvement.
• Support the management of the marketing budget, ensuring optimal allocation of resources to achieve marketing goals.
• Work collaboratively with other marketing team members, other central departments and MO marketing teams located in different cities to foster a supportive and innovative work environment.

Skills Requirements:

• Strong expertise in developing marketing initiatives for B2B audiences.
• Proficiency in organizing high-profile industry events and fostering relationships with stakeholders.
• Knowledge of sustainability trends and best practices in marketing.
• Strong willingness to study new trends in the industry or digital platforms.
• Drive for results. Able to push self and help others achieve results by being persistent in accomplishing objectives.
• A good collaborator, able to build partnerships and works collaboratively with others to meet shared objectives.
• Proven ability in handling multiple and diverse projects.
• Excellent time management skills.
• Good aesthetic sense is preferred. Priority given to whom with new media or design related knowledge, experience, and skills.

Experience/ Education / Professional Qualifications:

• Bachelor’s degree or higher in Marketing, Business Administration, or a related field.
• Minimum of 3-5 years of experience in marketing, preferably within the office solutions or related industry.
• Excellent communication, both oral and written in English and Mandarin.
• Prior experience in office buildings, commercial real estate, or sustainability-focused industries is preferred.

Competencies Requirements:

• Decisive leader who can make firm and timely decisions
• Changemaker who loves to innovate and think up new and better ideas for the Company’s success.
• Adept business, financial, and market knowledge; able to make business decisions and advance the Company’s goals.
• Self-driven go-getter who is result-oriented and powers through tough situations.
• Strong sense of accountability and ownership towards commitments, and the ability to establish clear responsibilities for measuring results.
• Optimiser who can set up efficient and sustainable processes to carry out departmental projects.
• Excellent team leader who can juggle skills and perspectives to achieve team goals.
• Ability to engage team members to perform at their best potential and achieve deliverables.
• Quick and proactive in adapting to changes in work demands and situations.