Sr Product Analyst – Digital Customer Experience

Reports To:
Senior Manager, IT Product Management, Digital Customer Experience
Key Responsibilities:
Responsibilities
· Cooperate with Enterprise Digital Demand Creation team and regional/local BU digital marketing team to define DCX (digital customer experience) strategic plan together with manager.
· Provide digital marketing consulting analysis and share the best practice in the industry.
· Understand MarTech tools’ capability(which list in below application experience) and work with DCX PO (product owner) to define DCX product roadmap which including Website, Rich’s Plus, Marketing Automation Platform, etc.
· Work closely with solution analysis/architect team for architect alignment.
· Work with PO, IT dev team and vendor to make sure product delivery by PI/Sprint planning.
· Provide data analytics to driven sales and marketing decision making and get business insight.
· OCM including user training & adoption to make sure better understand system functionality.
Experience & Education
· Bachelor’s degree in digital marketing, e-commerce or computer science related field.
· Fluent in English.
· Minimum 5 years’ digital marketing experience.
Application Experience preferred:
· Customer Journey Mapping
· Website DXP/CMS (WordPress/Adobe AEM/Sitecore/
· DAM/PIM (AEM/Bynder/Enterworks) · SEO/SEM
· Marketing automation platform (Marketo/HubSpot/SF Marketing Cloud)
· Social marketing (Facebook/WhatsApp/WeChat/Line/etc.)
· Video/Livestream management
· Google Analytics
· DMP/CDP
· Microsoft Office, PowerBI
Functional Requirements:
Communication & Collaboration:
· Collaborate with staff to ensure smooth and reliable operation of software and systems for fulfilling business objectives and processes. · Ensure written and verbal communication is clear and concise
· Can cohesively work in a team.
· Can manage conflict and constructively resolve issues.
· Can adapt to change and rally personnel around change.
· Trains less experienced colleagues
Personal Attributes:
· Good interpersonal skills.
· Ability to conduct research into a wide range of computing issues as required.
· Highly self-motivated and directed.
· Results driven and oriented with a keen attention to detail.
· Proven analytical and problem-solving abilities.
· Possess an agile mindset open to adaptation based on experience and feedback.