Key Responsibilites:
· collaborate extensively with the marketing and R&D teams to understand the portfolio and key value propositions of the Genomeditech services and products.
· Perform market research on needs, wants, pain points, and market trends for the assigned segment. Prepare market research reports and communicate the market insights to the Product Marketing and R&D teams.
· Assist in monitoring and studying competitorsor collecting potential market trends as necessary,to provide insights.
· Work closely with marketing teams to localize or develop marketing materials including articles on Wechat, press releases, articles, speechesinvitation letters,e-posters and other external internal communication content required.
· Drive content adoption and optimization toensure all content is fully optimized acrossrelevant channels via tagging, linking andrapidly implementing any new social media technology
- Develop,implement and manage social media strategy
- Manage domestic and international social media platforms, and monitor performance
· Assist colleagues in optimizing product information and improving website layout and content.
Qualifications:
· BA or MS degree in life sciences discipline
· Thorough understanding of biopharmaceutical industry and sensitive to new technology, demonstrated capabilities in creative way of thinking
· Excellent language skill in English
· Excellent communication skill and team player
· Knowledge of traditional and digital marketing, content marketing and social media marketing
· Ability of work in a fast paced and challenging environment with the ability to handle multiple projects simultaneously and meet deadlines
· Marketing or business development experience preferred
· Experience running social media channels for major brands is preferred
· Experience with video production and editing is preferred
上海 - 闵行
上海 - 浦东
上海 - 青浦
上海 - 闵行
上海 - 徐汇
上海 - 闵行
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