Senior Marketing Specialist

As the Marketing Specialist, you will support the implementation of localized marketing strategies and activities to enhance brand presence, generate leads, and drive engagement within the Chinese market. Working closely with the global marketing team, various business divisions, and third-party vendors, you will help to adapt company's value proposition for local audiences through targeted content, promotional materials, and data-driven market analysis. This role requires expertise in content management, local social media, lead generation, and market analysis to support informed decision-making and customer acquisition efforts.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 2-4 years of experience in a marketing role, with a focus on content creation, market research, and social media within China.
• Knowledge of Chinese digital marketing channels (e.g., Baidu, WeChat) and SEO/SEM practices.
• Strong collaborative skills, with experience in supporting cross-functional projects.
• Excellent communication skills in both Mandarin and English; writing and editing proficiency are essential.
• Analytical skills with the ability to interpret data and provide insights.